Nearly fifty years after its conception in 1971, Nike’s iconic Swoosh logo remains unchanged, showcasing a prevalent and pioneering symbol for the brand, as showcased in these black and white React Element 55 sneakers. Expertly crafted from leather, this sleek pair sits on a rubber sole and presents a pull tab at the rear, a brand embossed tongue, a lace-up front fastening, a signature Nike swoosh to the sides and a round toe.
One of the world’s great sportswear brands, Nike produces tens of thousands of pairs of sports shoes each year. Conceived in 1962 by Bill Bowerman and Philip Knight, the actual name Nike followed in 1978. The brand’s trademark ‘tick’ or ‘swoosh’ is now instantly recognisable the world over. The label constantly innovates on new designs and reissues its classic ones - in doing so, Nike has developed a cult following.