Virgil Abloh and Nike followed up on their original Air Presto collaboration that was part of 2017's "The Ten" collection. Abloh and Nike developed new black and white editions of the comfortable silhouette. The Nike x Off White Presto "2018 White" preserves the deconstructed aesthetic and renders it an all-black construction. A bright orange tab on the Swoosh provides a subtle pop of color.
One of the world’s great sportswear brands, Nike produces tens of thousands of pairs of sports shoes each year. Conceived in 1962 by Bill Bowerman and Philip Knight, the actual name Nike followed in 1978. The brand’s trademark ‘tick’ or ‘swoosh’ is now instantly recognisable the world over. The label constantly innovates on new designs and reissues its classic ones - in doing so, Nike has developed a cult following.